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Writer's pictureDr. Lazuk

Beauty Injectables ~ The Rise of Customization in Beauty Injectables - What's Trending Now (August 2024)

Updated: Aug 15


Beauty Injectables ~ The Rise of Customization in Beauty Injectables - What's Trending Now (August 2024)

As the Chief Dermatologist and CEO of Innate Esthetics® and Innate Cosmetics®, I’ve always been deeply attuned to the evolving landscape of beauty and skincare. Over the past few years, one trend has stood out more than any other: the growing popularity and innovation of beauty injectables. From subtle enhancements to more dramatic transformations, injectables have become a cornerstone of modern aesthetics. They offer a non-surgical, effective solution to a variety of cosmetic concerns, allowing individuals to achieve their desired look with minimal downtime and maximum results.


The Rise of Customization in Beauty Injectables

One of the most exciting developments in the world of beauty injectables is the move towards customization. Gone are the days of one-size-fits-all treatments. Today, injectables are tailored to the unique needs and goals of each patient. This trend towards personalization ensures that results are not only more natural-looking but also more aligned with the patient’s aesthetic desires.


At Innate Esthetics®, we prioritize a comprehensive consultation process where we assess the patient’s facial anatomy, skin type, and specific concerns. This allows us to develop a customized treatment plan that might include a combination of different injectables. Whether it’s softening fine lines with BOTOX®, adding volume with JUVÉDERM®, or contouring the jawline with a thicker filler, our approach is always bespoke.


The Latest Advancements in Injectables

In the last few months, we’ve seen several advancements in injectable technology that are revolutionizing the field. One such innovation is the introduction of longer-lasting fillers. Traditionally, dermal fillers would last anywhere from 6 to 12 months. However, new formulations are now offering results that can last up to 18 months or longer, providing patients with more value and convenience.


Another significant advancement is the development of more refined hyaluronic acid (HA) fillers. These newer HA fillers are designed to integrate more seamlessly into the skin, allowing for more subtle and natural-looking enhancements. This is particularly beneficial for areas of the face that require delicate precision, such as the lips and under-eye area.


The Appeal of Subtle Enhancements

Subtlety is the name of the game when it comes to the latest trend in injectables. Patients are increasingly seeking treatments that enhance their natural beauty rather than drastically altering their appearance. This has led to a rise in what’s often referred to as “tweakments” – minor procedures that make a big impact without making it obvious that work has been done.


For instance, instead of completely erasing lines and wrinkles, many patients are opting for microdoses of BOTOX® to soften their expression while maintaining a natural range of motion. Similarly, rather than dramatically plumping the lips, a touch of JUVÉDERM® Volbella can add just enough volume to enhance the lips’ shape and definition without making them look overdone.


Preventative Treatments for Younger Patients

Another trend that has gained momentum is the use of injectables as a preventative measure. More and more younger patients are turning to treatments like BOTOX® to delay the onset of wrinkles and fine lines. This proactive approach helps maintain a youthful appearance for longer and can reduce the need for more aggressive treatments later on.


Preventative treatments are not about freezing the face or creating an unnatural look; rather, they focus on preserving the skin’s elasticity and smoothness by addressing the early signs of aging. At Innate Esthetics®, we educate our younger patients on the benefits of starting small and gradually increasing treatment as needed, always with the goal of achieving a natural, age-appropriate look.


The Rise of Non-Surgical Facial Contouring

Facial contouring has traditionally been associated with surgical procedures like facelifts or implants. However, the latest trend in injectables has made non-surgical facial contouring more accessible than ever. Patients can now achieve a more defined jawline, higher cheekbones, or a slimmer nose without going under the knife.


Fillers like JUVÉDERM® Voluma are particularly effective for adding structure and lift to the face, mimicking the effects of more invasive procedures. These treatments can be done in a single session with immediate results and minimal downtime, making them an attractive option for those looking to enhance their facial contours without the risks and recovery associated with surgery.


The Importance of Choosing the Right Practitioner

With the surge in popularity of beauty injectables, it’s more important than ever to choose a qualified and experienced practitioner. While injectables are minimally invasive, they still require a high level of skill and precision to achieve the best results. The latest trends in injectables demand not only technical expertise but also an artistic eye to ensure that enhancements are harmonious and natural-looking.


At Innate Esthetics®, our practitioners are trained in the latest techniques and technologies, ensuring that our patients receive the highest standard of care. We stay up-to-date with the latest trends and innovations in the industry, allowing us to offer our patients cutting-edge treatments that deliver exceptional results.


What to Expect from Injectable Treatments

When considering injectables, it’s important for patients to have realistic expectations. While these treatments can provide significant improvements, they are not a substitute for a healthy lifestyle and good skincare habits. Injectable treatments are most effective when combined with a comprehensive approach to skincare that includes sun protection, hydration, and the use of high-quality skincare products.


Patients should also be aware that results from injectables are temporary and will require maintenance treatments to sustain the desired look. The frequency of these treatments will vary depending on the type of injectable used and the individual’s response to the treatment. At Innate Esthetics®, we work closely with our patients to develop a maintenance plan that fits their lifestyle and aesthetic goals.


Conclusion: The Future of Beauty Injectables

The future of beauty injectables is incredibly exciting, with new innovations and trends constantly emerging. As we continue to push the boundaries of what’s possible with non-surgical treatments, patients can look forward to even more personalized, effective, and natural-looking results. At Innate Esthetics® and Innate Cosmetics®, we are committed to staying at the forefront of this dynamic field, offering our patients the very best in beauty and aesthetics.


Whether you’re looking to enhance your natural features, turn back the clock on aging, or simply maintain a youthful appearance, our team is here to help you achieve your aesthetic goals with the latest advancements in beauty injectables.


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Dr. Lazuk,

Chief Dermatologist & CEO


BOTOX® JUVÉDERM® HYDRAFACIAL® LASER HAIR REMOVAL

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+1 (770) 762-5881





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